Style on a budget

As a loyal Starwood member and a huge fan of W Hotels, I couldn't be happier after reading about Starwood's expansion plans for a low-budget style hotel codenamed "XYZ". Design is becoming so important in everything even categories like deodorants and dishsoap, as consumers are looking for style everywhere in the lives. It's great to see companies like Starwood and Target paying more attention to design. These days, a great product alone won't sell. It has to be a great looking product as well.