Much ado about nothing

Today's NY Times features a story in which Nick Denton, the much hyped publisher of Gawker and other high profile blogs, claims the hype of blogs is overstated and overrated. Here are just a few of the thought provoking snippets:

"The hype comes from unemployed or partially employed marketing professionals and people who never made it as journalists wanting to believe," Denton said. "They want to believe there's going to be this new revolution and their lives are going to be changed."

"There are too many people looking at blogs as being some magic bullet for every company's marketing problem, and they're not," Denton added. "It's Internet media. It's just the latest iteration of Internet media."