Over the past few weeks, I've seen Myspace
getting a ton of buzz in the press about what they are doing in the music industry in terms of supporting/breaking artists
. I've worked with these guys on a few projects
and I have to say, they really do have their stuff going for them. What is great about MySpace (and sets it apart from sites like Friendster) is the connection they have with artists. For instance, I just received a note that Aware was setting up their Reps on MySpace
and also supporting their new artists like Kyle Riabko
on the site. The site allows fans to feel a true connection with their favorite bands. And then on the flip side, the artists feel like they have a true connection with their fans. It's a win win all around. Not too bad for a site that is barely two years old...