Friday, March 11, 2005

A whole new way to listen to consumers

Not too long ago, consumer research meant focus groups...sitting behind a one way mirror as eight consumers talked about what they love and hate about your brand. And not too long ago, word-of-mouth meant someone talking to a few friends and saying good/bad things about your brands. Blogging has changed this. Now anyone can spread their praise/complaints about your brand to a worldwide audience. And now thanks to a great little site called Technorati, consumer research means listening to those consumers as they blog about the world. I just spent an hour doing just that, typing in every possible word combination about my business. An hour later, I know that:

Sure I might not know all the demographics associated with each of these consumers, but I don't need to. I can get a quick read on what's working without spending thousands of dollars for a formal focus groups. I've said it before, and I'll say it again....isn't technology great!

2 Comments:

Blogger David said...

Thanks for the kind words. We care a lot that you're getting value out of Technorati...

Dave

8:49 AM  
Anonymous Simon Andrews said...

Couldn't agree more - the whole problem with focus groups and most research is that real people won't/don't get involved. Would you install a people meter?
Blogs are starting to allow us to listen to people again. And as marketing changes we really need to relearn how to listen.
Simon Andrews, Big Picture

11:11 AM  

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