The proof is in the numbers
Earlier this week I mentioned that I think T-Mobile staged the hack of Paris Hilton's Sidekick. Well the proof is in the numbers this week with Sidekick sales going through the roof.
posted by Dave Knox @ 10:06 AM
Second Law Marketing
Marketing today is about getting people talking....what are you doing to make that happen?
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1 Comments:
Wow. Definitely thought provoking. Does that mean all the celebs that had their numbers exposed were in on it? also paid? or just casualties of marketing?
I heard that Mark Cuban - or maybe one if his associates - was in her address book. When the random calls started coming in, he quickly changed his voicemail message to say something like "Please visit IceRocket.com" a new search engine his has invested in. That even got a little press. Lemons to lemonade.
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