Tuesday, March 01, 2005

Everyone Needs a Sidekick

Taken from Be CoolJust got back from the screener of the new Travolta movie Be Cool. First off great book, equally great movie. But what caught my eye the most (besides Uma Thurman) was that the T-Mobile Sidekick could be up for best supporting actor with the film. Every damn scene had the Sidekick not only it, but as part of the script. Hell at least 5 main characters had the thing. Must have set T-Mobile back a pretty penny.

That reminds me...now I might be cynical, but I still think Paris Hilton having her Sidekick hacked was just another brilliant marketing ploy by someone over at T-Mobile. I mean come on, what article did you read that didn't call out the Sidekick by name.


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