Podcasting - Potential all over the place
Read about the story behind Odeo over at evhead. Despite all the hype, Podcasting is still just getting off the ground and I haven't really seen a brand take full advantage of it. Sure, Heineken has theirs going, but that is it.
What marketer is going to jump on board and figure out the right way to support the new medium?
And at the same time, which marketer is going to be the first to jump in and do it wrong, getting blasted for being "fake" (McDonald's Lincoln Fry anyone?)
posted by Dave Knox @ 8:31 PM
2 Comments:
A couple of podcasting articles:
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/02/28/BUGJUBGR591.DTL&type=tech
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/02/28/BUGJUBGR5B1.DTL&type=tech
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