Out of Home Media the Right Way

Mediapost's Out to Launch talked about a campaign by HBO to promote the latest season of Deadwood. The campaign, centered around transforming a NYC subway car into a 1870's Western saloon, is one of the best examples of Out of Home that I've seen in awhile. It's not often that an ad really stops you in your tracks but this one sure does. Reminds me alot of the old "Curiously Strong" campaign by Altoids when they wrapped tugboats in NYC. Right Medium + Right Message = One Hell of a Campaign.